Copilot Social Campaign
Led creative ideation and design strategy for an attendee-facing social campaign featuring Microsoft Copilot. This concept was inspired by "mad libs" and the approach was to write fun prompt templates like "How many _____ would it take to cover an area the size of _____?" to encourage our audience to use Copilot to solve math problems, improve productivity at work, or learn more about a topic.
I drafted social copy, provided art-direction, and created AI-generated images using Microsoft Designer with DALL-E 3. Onsite at Microsoft Ignite, we brought this campaign to life featuring content on digital signage and fun attendee polls during live broadcast.
I drafted social copy, provided art-direction, and created AI-generated images using Microsoft Designer with DALL-E 3. Onsite at Microsoft Ignite, we brought this campaign to life featuring content on digital signage and fun attendee polls during live broadcast.
Microsoft Ignite Sizzle Reel
Acting as overall project manager and art director, I collaborated with designers and video editors to create a post-event sizzle reel to capture the energy of Microsoft Ignite. I drafted an editorial doc and combed through many hours of video assets to identify worthy timecodes/clips and organized them into a flow that helped highlight key event moments and provide a first-person snapshot of what it was like to attend Microsoft Ignite in Chicago.
● Creation of a showcase video that captures event news and key messages
● Amplify attendee experience
● Drive future registrations by creating FOMO on social
● Creation of a showcase video that captures event news and key messages
● Amplify attendee experience
● Drive future registrations by creating FOMO on social
Custom Broadcast Graphics
When Microsoft Ignite is streaming live on-demand, we have a digital wrapper around our preshow and keynote content which we refer to as the "L-bar". Using AfterEffects and Photoshop, I created custom animations and design layouts to feature important content highlights and key messages during these L-bar content blocks throughout the event.
In addition, I art-directed and wrote copy for digital social assets to promote event content and drive attendee registration, including static social posts and animated GIFs for our digital swag offerings.
