Every Bottle Has A Story
Todd Glass and Stephanie Cohen Glass reached out to me to help develop a full brand identity for their newly-launched wine business Story in a Bottle Wines.
● Phase 1: Brand assessment. Develop initial brand strategy with detailed insights into target customer, brand values and personality, market positioning, objectives and more. For Story in a Bottle Wines, we identified three values to help align our brand approach: Approachable, Expert/Trusted Advisor, and Unique. Secondary values included Reliable, Adventurous, and Interesting.
● Phase 2: Generate moodboards. Create 1-3 concepts that include examples of logo styles, typography, images, and colors that align to brand goals.
● Phase 3: Select primary design direction. Work on logo design & development based off sketches and moodboards. Develop initial set of key brand assets such as shipping labels, retail packaging, business cards, letterhead, and basic digital assets for social.
● Phase 2: Generate moodboards. Create 1-3 concepts that include examples of logo styles, typography, images, and colors that align to brand goals.
● Phase 3: Select primary design direction. Work on logo design & development based off sketches and moodboards. Develop initial set of key brand assets such as shipping labels, retail packaging, business cards, letterhead, and basic digital assets for social.
● Phase 4: Finalize brand style guide. Develop detailed guidance with assets, colors, typography, and mockups to help with future creative needs like website design and email newsletters.
● Phase 5: Ongoing support with marketing deliverables to support brand activations, such as social templates, digital assets for social campaigns, physical retail signage, and more.
"Your work is visible in everything we do. I can't wait for you to see it in person. And Todd is right, people love the logo. We get comments ALL the time."
Stephanie Cohen Glass, Co-Founder, Story in a Bottle Wines
Stephanie Cohen Glass, Co-Founder, Story in a Bottle Wines
