Strategic Event Procurement: Brand Strategy

I partnered with Strategic Event Procurement to develop their brand strategy, visuals, and essential marketing assets.

We answered the question: What is Strategic Event Procurement's mission? To cut through the chaos. Provide creative and efficient solutions. Optimize and reduce costs. Make it simpler and faster.

We identified core brand values: Integrity, Kindness, Accountability, Fairness, Excellence.

Focused on the concept of data-driven decisions optimizing business impact, Strategic Event Procurement's brand identity depicts an abstract, exploded doughnut chart highlighting key areas of focus. In addition, a central ring closes the loop around the logotype, representing a continuous cycle of growth and innovation. Like a flywheel, the process of optimization and cost reduction is always moving, fluid, dynamic, and “increasing at the speed of events”, represented by the motion trail dots following each colorway. The tech-centric color palette is calm, fresh, and inspirational, and the primary typeface is unique, modern, and approachable.

To wrap up the abbreviated brand strategy package, we developed a condensed style guide to help ensure consistency for web design and social media.